Articles on: Branded Returns Page

Enable Google Analytics Tracking

Plans: All plans Platforms: All platforms


Overview


Google Analytics is a tracking tool that helps you collect data from your website and mobile applications to create reports that provide insights into your business.


AfterShip Returns lets you connect your Google Analytics account to track and collect data for the activity and events that take place on your branded returns page.


πŸ“’ What you’ll learn


In this tutorial, we will show you:



Connecting Google Analytics to AfterShip Returns



  1. Go to Customizations > Returns Page in AfterShip Returns admin
  2. Migrate to Google Analytics
  3. Get your Google Analytics Tracking ID or UA Number (example: UA-634576-12)
  4. Paste the Tracking ID or UA Number into the box below Google Analytics Tracking Id
  5. Hit Save


Google Analytics will start tracking sessions and visitors on your returns page.


What's tracked


All the actions customers take on the returns page are transported to Google Analytics by AfterShip Returns. You can track all the events under Behavior > Events in the Google Analytics dashboard.


Here is the list of events shown in Google Analytics.


Event category

Event action performed

Event sequence number in GA

Event sequence number meaning

Choose item

Click

E10010

Clicked on "Next" after selecting the item to be returned

Click

E10011

Selected "Replace with the same item" as a return resolution

Click

E10012

Selected "Exchange for other items" as a return resolution

Click

E10013

Selected "Refund me directly" after selecting "Exchange for other items" as a return resolution

Click

E10014

Selected "Next" after reviewing the replacement product for exchange under "My cart" in the side panel

Click

E10018

Clicked on "Cart" after adding the replacement product from the collection to the cart for exchange

Click

E10019

Selected "Refund to store credit" as a return resolution

Click

E10020

Selected "Refund to original payment method" as a return resolution

Click

E10021

Selected "Shop now" after choosing "Exchange for other items" as a return resolution to shop for a replacement item

Ship

Click

E10015

Selected the shipping method to sent the item back

Review

Click

E10016

Selected "Submit" after reviewing the return request

Click

E10017

Selected "Pay and submit" to make payment for the excess amount for the replacement items selected for exchange and submit the return request

Order lookup

Click

E10050

Selected "Find your order" after adding the order number and email address in the order lookup widget

Order list

Click

E10051

Selected "Create" from the order detail page after clicking "Find your order"



For any further questions or help, please contact our chat support team or reach out to us at support+returns@aftership.com.

Updated on: 15/04/2025