Enable Google Analytics Tracking
Overview
Google Analytics is a tracking tool that helps you collect data from your website and mobile applications to create reports that provide insights into your business.
AfterShip Returns lets you connect your Google Analytics account to track and collect data for the activity and events that take place on your branded returns page.
📢 What you’ll learn
In this tutorial, we will show you:
Connecting Google Analytics to AfterShip Returns
- Go to Customizations > Returns Page in AfterShip Returns admin
- Migrate to Google Analytics
- Get your Google Analytics Tracking ID or UA Number (example: UA-634576-12)
- Paste the Tracking ID or UA Number into the box below Google Analytics Tracking Id
- Hit Save
Google Analytics will start tracking sessions and visitors on your returns page.
What's tracked
All the actions customers take on the returns page are transported to Google Analytics by AfterShip Returns. You can track all the events under Behavior > Events in the Google Analytics dashboard.
Here is the list of events shown in Google Analytics.
Event category | Event action performed | Event sequence number in GA | Event sequence number meaning |
|---|---|---|---|
Choose item | Click | E10010 | Clicked on "Next" after selecting the item to be returned |
| Click | E10011 | Selected "Replace with the same item" as a return resolution |
| Click | E10012 | Selected "Exchange for other items" as a return resolution |
| Click | E10013 | Selected "Refund me directly" after selecting "Exchange for other items" as a return resolution |
| Click | E10014 | Selected "Next" after reviewing the replacement product for exchange under "My cart" in the side panel |
| Click | E10018 | Clicked on "Cart" after adding the replacement product from the collection to the cart for exchange |
| Click | E10019 | Selected "Refund to store credit" as a return resolution |
| Click | E10020 | Selected "Refund to original payment method" as a return resolution |
| Click | E10021 | Selected "Shop now" after choosing "Exchange for other items" as a return resolution to shop for a replacement item |
Ship | Click | E10015 | Selected the shipping method to sent the item back |
Review | Click | E10016 | Selected "Submit" after reviewing the return request |
| Click | E10017 | Selected "Pay and submit" to make payment for the excess amount for the replacement items selected for exchange and submit the return request |
Order lookup | Click | E10050 | Selected "Find your order" after adding the order number and email address in the order lookup widget |
Order list | Click | E10051 | Selected "Create" from the order detail page after clicking "Find your order" |
For any further questions or help, please contact our chat support team or reach out to us at support+returns@aftership.com.
Updated on: 15/04/2025